Luce Giraud & Armelle Orlando: Co-Founders of Luce&Armelle

From left to right: Armelle Orlando & Luce Giraud

From left to right: Armelle Orlando & Luce Giraud

I have been so busy with my 9-5 and Instagramming lately that my It Girls section has taken a back seat. I finally found some time to write this post, and am SO excited to share with you the amazing duo, Luce Giraud and Armelle Orlando, co-founders of French fashion and accessories e-shop Luce&Armelle!

In 2017, Luce & Armelle both moved to Boston from Paris due to their husband's jobs at pharmaceutical companies in the area. Luce & Armelle both came from corporate jobs, Luce was an asset manager working for AccorHotels and Armelle was a purchasing manager at Air France. The ladies did not know each other, and met by chance at a networking cafe while looking for job opportunities in Boston. Talk about fate. 

For years Armelle wanted to start her own business, but wasn't sure how to go about it. Coincidentally, Luce felt the same way and the duo instantly clicked. In addition, Luce & Armelle had very similar taste in fashion and accessories and missed the products and brands available back home in France. it was here they decided to go for it and from there Luce&Armelle was born. 

Luce&Armelle was founded in 2017, however their website launched just last month. The e-shop offers bags, bracelets, brooches, earrings, necklaces, pareo, rings, scarves & t-shirts. All of their pieces are designed by French Artisans who create and handcraft authentic, high quality items handcrafted in Parisian workshops. "The materials our designers use are environmentally friendly and always chosen with care," said Luce & Armelle. "In a world of global consumerism, uniqueness is highly valued, which is why all of our products are limited editions. Our clients know what they are wearing is a collector’s piece."

Scroll down to see me sporting one of my favorite pieces from their shop!


When speaking with Luce and Armelle, I wondered if they planned on opening a brick and mortar. "No," they said. "We choose to sell online because it allows us to offer our products at almost the same price as in France, something that would be unrealistic if we had to undergo a real estate cost. In the future, we plan to host pop-ups in local stores and private events to meet our customers and to show them our collections in person."

As always, I ask my It Girls to share advice for other womentreprenuers. According to Luce & Armelle, "Find something you really love, and keep the faith even when times are tough." 

You can shop their beautiful pieces here and make sure to follow them on Instagram

It GirlsMaria Albini